narges zangeneh; ali moeini; Nastaran Haji heydari; Adel Azar
Volume 25, Issue 1 , April 2021, , Pages 95-115
Abstract
Business development in multiple industries and markets results in platform competition. Emerging approach requires adopting new managerial perspectives and defining appropriate business models. Reliability and performance of a platform besides on the capability of the platform owner, depends on the ...
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Business development in multiple industries and markets results in platform competition. Emerging approach requires adopting new managerial perspectives and defining appropriate business models. Reliability and performance of a platform besides on the capability of the platform owner, depends on the capabilities of partners and their bilateral and multilateral relations. So, relying on the principals of linear business modeling to design platform business models does not seem effective. This study aimed to fill the existing research gap in the field of platform business model and provide a comprehensive framework for developing business models tailored to the needs and specifications of the platforms. So, literature systematic review and meta-synthesis method is used to identify the components of the platform business model. Extracting research studies (2008-2019) from valid scientific databases and refinements based on specific criteria, 32 selected research articles has been analyzed. Consequently, a framework is defined to design platform business model in two levels, the first including six dimensions and the second 22 components. Proposed model is based on cooperation and value co-creation in, which is the platform core competency.
