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Modeling the ethical variables affecting corporate branding using the partial least squares structural equation modeling approach (PLS-SEM) and the theme analysis method (Case Study: Confectionary Industry)

MEHDI GILI; Lotfollah Forouzandeh Dehkordi; MirzaHassan Hosseini; Mohammad Mahmoudi maymand

Volume 24, Issue 4 , December 2020, , Pages 1-17

Abstract
  The purpose of this article is to develop and genesis the ethical-oriented corporate branding model in the confectionary industry in Iran and to predict and innuendo the ethical-oriented corporate branding construct in an exploratory study. After identifying the corporate branding ethical constructs ...  Read More