Management Research in Iran

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Author = fazlali, zahra

Number of Articles: 1
Narrative Analysis of Factors Effect on Post- Purchase Regret Intensity of Young Women

shahriar azizi; zahra afifirad; Bahman Hajipor; zahra fazlali

Volume 24, Issue 3 , October 2020, , Pages 169-185

Abstract
  Regret is a key element of future customer behaviors & Post-Purchase Regret is one of the negative emotions after the purchase. The development of technology and the ease of access to information about not selected purchase options have raised the possibility of regret. Generally, there are various ...  Read More