Asal Basiji; Mohammad Ali Babaie Zakliki; Masoumeh Hoseinzadeh Shahri; Ameneh Khadivar
Volume 24, Issue 1 , March 2020, , Pages 131-152
Abstract
Presenting International Marketing Managers Competency Model
Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations ...
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Presenting International Marketing Managers Competency Model
Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations success in both intra and international areas. Present study aims to find international managers competencies by means of grounded theory. Applying theoretical method of sampling, 10 of the most famous and successful Iranian organizations, working in international markets have been chosen as the sample of study. Findings contain 99 concepts through open coding, 18 categories through axial coding and 6 main concepts through selective coding. According to the results, the main phenomenon of this research is the process of extracting of international marketing managers competencies considering the causal factors (mathematical intelligence, cultural intelligence and personality traits), contextual factors (performance of Iranian consultants, performance of chambers of commerce and confounding factors (economic, political, and cultural conditions) through strategies such as work and life experience in the destination country, extensive and systematic market, customers and consumers research, and the formation of a broader network of relationships, which would finally lead to promotion of national brand status, rising of Iranian brand awareness, and increasing of national brand value.
