Management Research in Iran

Abstract Virtual brand communities are groups of brand supporters who, through continuous interactions, user experiences, promotion of new products, and social communication, play a significant role in enhancing brand value. These communities contribute to brand loyalty, increase brand awareness, and facilitate the expansion of the consumer base. Despite extensive research in this field, a comprehensive analytical framework for systematically examining the factors influencing virtual brand communities has yet to be established. This study aims to develop an analytical framework for the factors affecting virtual brand communities by employing a systematic literature review and meta-synthesis approach. To this end, more than 1,000 articles were examined, and after a multi-stage screening process, 32 relevant studies were selected. Data were collected from the Iranian databases Magiran and SID, as well as the international Scopus database. Using the Sandelowski and Barroso meta-synthesis method to integrate previous studies, the concepts in this domain were categorized through a seven-step process. The findings indicate that virtual brand communities are influenced by six fundamental capabilities: enabling capability, developmental capability, environmental capability, social understanding capability, action capability, and reactive capability. Ultimately, by integrating a systematic literature review with a meta-synthesis approach, this study proposes a comprehensive framework for analyzing the factors influencing virtual brand communities. The results can provide valuable insights for researchers and brand managers in understanding the nature of brand communities, identifying their challenges, formulating managerial strategies, and fostering the development of these communities.

Abstract Solidarity is a process whereby countries that are behind the technology front line, compensate for their technological divide with advanced countries and can compete with those countries in market share. In the process of solidarity, different countries have taken different paths, some leading to success and some leading to failure. Therefore, a proper strategy and framework and an appropriate level of technological capability and absorption capacity are essential. Given the extensive literature and the lack of a framework for consistency, the purpose of this study was to derive a framework based on a systematic review of articles and analyze them based on the hyperbolic method and data theory. The framework was extracted from the study of 90 articles published by 2018 in the field of management and business in the Q1 and Q2 scopes of JSC Scopus or JCR to finally provide a framework for technological catch up. This framework has provided a paradigmatic model based on the data process of the foundation and combined with previous research. Finally, three general approaches for consistency including independence, cooperation and participation were introduced and each of the 6 paradigm model categories was explained for these three approaches. In addition to the paradigmatic model, the results of this study have identified the literature gap < span dir="RTL">.