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A Model for New Financial Product Development in the Capital Market of Iran

Ali Divandari; Mohammad Rahim Esfidani; Mohammad Esmaiel Fadaei Nejad; Hossein Jalilian

Volume 24, Issue 1 , March 2020, , Pages 81-105

Abstract
  Research studies on new financial products development in the capital markets of Islamic countries and Iran have often focused on the technical and shari'ah (religious) design of financial products and neglected the marketing approach to the New Product Development (NPD). The purpose of this research ...  Read More