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Presenting a Scale for Customer Clustering in Domestic Product Preference; a Case Study in Automotive Industry

Mahmood Hasanzade; Seyed Hamid Khodadad Hosseini; Asghar Moshabbaki Esfahani; Parviz Ahmadi

Volume 23, Issue 4 , December 2019, , Pages 173-196

Abstract
  Abstract: In a year named as "Supporting Iranian Goods", more attention has to be paid to the tendency of preferring domestic products. The present study, for the recognition of different groups of consumers in terms of the preference for domestic products, has offered a new scale in order ...  Read More