Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
The Role of Knowledge Brokers in Developing of technical knowledge marketing model for Knowledge-Intensive Business Service

Fereshteh Mansouri Moayyed; Rahil kordheydari; ali ghasemian sahei

Volume 24, Issue 2 , June 2020, , Pages 35-60

Abstract
  The marketing of the technical knowledge services and products in knowledge Intensive Business Service (KIBS) has emerged a challenge to these companies. Knowledge brokers play a key role in providing the specialized services needed by KIBSs to their ...  Read More

The Effect of Gender Identity on brand Loyalty Emphasizing on Personal Identity, Consumption Patterns, and Purchase Decision Making Styles

Ebrahim Zarepour Nasirabadi; Seyed Hamid Khodadad Hosseini; Fereshteh Mansouri Moayyed

Volume 23, Issue 3 , October 2019, , Pages 188-208

Abstract
  This study aims to evaluate the effect of gender identity on loyalty emphasizing on personal identity, consumption patterns, and Purchase decision making styles. This study is considered an applied research, and according to the method of gathering data is considered to be descriptive-survey research. ...  Read More