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Using eye tracking to investigate the importance of packaging on consumers' visual attention

Somayeh Salehi; Ali Sanayei; Negar Sammaknejad

Volume 23, Issue 2 , July 2019, , Pages 101-125

Abstract
  In the current study, an eye tracking device was applied in assessing the attraction rate of Pegah (in two modes: with and without a necklace), Vivan, Sarbona, Asayessh and Dahati camel dough brands. In this study, 30 students and staff from the Shahid Beheshti University participated in the experiment. ...  Read More