Shokooh Sadat Alizadeh Moghadam; Asadollah Kordnaeij; Seyyed hamid Khodadad hosseini; Ayoub Mohamadian
Volume 27, Issue 4 , January 2024, , Pages 59-88
Abstract
Digital transformation is rapidly changing apparel retail organizations. The high speed of new knowledge and the uncertainty of the fashion world do not allow organizations to make strategic plans, and force them to make strategic decisions in this field. Identifying and conceptualizing the drivers of ...
Read More
Digital transformation is rapidly changing apparel retail organizations. The high speed of new knowledge and the uncertainty of the fashion world do not allow organizations to make strategic plans, and force them to make strategic decisions in this field. Identifying and conceptualizing the drivers of strategic decisions for the digital transformation of apparel retail organizations is the primary goal of this research by using the multi-grounded theory research strategy. In the theoretical grounding stage, twenty-three international articles were selected and codes and concepts were extracted using the metanalysis method. In the experimental grounding stage, interviews were conducted with seventeen experts, and the codes and concepts extracted from the metanalysis stage were re-examined, redefined, and completed. Finally, by going back and forth and enriching the theory, the conceptual framework model of strategic decision-making drivers of digital transformation in Iran's apparel retail was designed. The results indicate that the drivers of strategic decisions for the digital transformation of apparel retail organizations are in seventeen concepts and four categories under the headings of "organizational drivers," industry and market pressure," "government infrastructure requirements," and "environmental macro trends." The economic pressure and the spread of information technology and bio-social changes from the environmental macro trends and the expectation of financial performance and digital infrastructure of the organization and the employees' pressure from the category of organizational drivers and customer pressure and the pressure of the competitive environment from the category of Industry and market pressure seem to have the most importancecompared to other concepts.
sepehr jafarpour; hamid Khodadad hosseini; Asadollah Kordnaeij
Volume 27, Issue 1 , March 2023, , Pages 92-116
Abstract
The purpose of this article is to analyze the robustness strategies for businesses that intend to have a successful performance in the future of Iran's smart agriculture sector. For this purpose, using an integrated foresight method based on scenario development, alternative futures for Iran's agriculture ...
Read More
The purpose of this article is to analyze the robustness strategies for businesses that intend to have a successful performance in the future of Iran's smart agriculture sector. For this purpose, using an integrated foresight method based on scenario development, alternative futures for Iran's agriculture were extracted for a ten-year period (2032). The methods of Global Business Network (GBN), Cross Impact Analysis (CIA) and MICMAC were used. Four main drivers were identified, which are cooperation and participation through Strong national and local institutions, versus lobby and pressure groups, as well as the development of technological infrastructure and innovation growth versus the immaturity of the innovation ecosystem. With the meaningful combination of drivers, three possible and meaningful paths to the future of Iran's agriculture were extracted according to the opinion of experts: smart agriculture, state agriculture and traditional agriculture. For the developed scenarios, a set of strategies were analyzed by in-depth interviews with experts as well as a library search that can guarantee strategic robustness in any scenario in the next 10 years. The main result at the macro level is that cooperation and partnership play a major role in shaping the future of Iran's agriculture, as well as strategic robustness, due to their key role in integrating resources and capabilities. Finally, by applying robustness criteria, the robustness strategies were ranked. Strategic collaborations and the development of practical innovations were the most robustness strategies, and independent investment and the development of advanced innovations were recognized as the weakest strategies.
Elahe Shahabi; Asadolah Kordnaeij; Seyed Hamid Khodadad Hosseini
Volume 25, Issue 4 , January 2022, , Pages 159-180
Abstract
In today's turbulent economic environment, companies are struggling to find ways to achieve sustainable competitive advantage. One of these methods is supply chain management to reduce costs and improve performance to create a competitive advantage and business success. The purpose of this study is on ...
Read More
In today's turbulent economic environment, companies are struggling to find ways to achieve sustainable competitive advantage. One of these methods is supply chain management to reduce costs and improve performance to create a competitive advantage and business success. The purpose of this study is on how to use supply chain management by pharmaceutical distribution companies in Iran and its role in the success and competitiveness of companies. The method used in the research is a mixed method (qualitative and quantitative). Data collection in the qualitative section was done during an in-depth interview with 30 experts from Iran's top pharmaceutical distribution companies, based on which categories were extracted; Then, in the axial coding stage, the link between these categories was made based on the study of causal conditions and its effect on the central phenomenon of "drug distribution chain management strategy development", as well as the effect of contextual conditions and intermediate conditions on strategic factors The format of the coding paradigm was determined; Then, in the selective coding stage, each component of the coding paradigm was described, the storyline was drawn, and the theory was created; Finally, the research propositions of the research were compiled. In the quantitative stage, the questionnaires were distributed among the top 16 drug distribution companies and the model extracted from the quality section was tested with the help of partial least squares software. Finally, the mentioned model and the hypotheses were confirmed.
Fereshteh Khalili Palandi; Asadolah kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie
Volume 25, Issue 1 , April 2021, , Pages 117-135
Abstract
Shopping in the general sense is ambiguous, it is both work, leisure and entertainment and it is an activity that oscillates between private life and privacy with social dimensions and in the tension between rationality and lust and a pleasant social form with necessary and obligatory activity. The aim ...
Read More
Shopping in the general sense is ambiguous, it is both work, leisure and entertainment and it is an activity that oscillates between private life and privacy with social dimensions and in the tension between rationality and lust and a pleasant social form with necessary and obligatory activity. The aim of this study is to systematically study the research literature in the field of comparative comparison of shopping motivation studies, identify research gaps and propose suggestions accordingly. To this end, it seeks to answer the question of what are the strengths and weaknesses of existing domestic and foreign scientific articles in the field of shopping motivations in terms of problematics, theory and methodology. The method of this research was a systematic literature review of Latin and Persian articles in the field of studies related to shopping motivations. Articles found in 2001-2020 for Latin articles. By examining the keywords in the databases of this field and based on pre-determined criteria, appropriate articles were selected and analyzed. During the study of the dimensions of the studied articles, it can be stated that lack of attention to problematics, lack of various methodologies, dominance of positivist approach and lack of attention to interpretive paradigms and critical realism, lack of clear theoretical foundations and lack of attention to basic theories and related to the concepts of hedonic and utilitarian shopping motives are very evident. At the end of the research, based on the results of a systematic literature review is presented a model of purchasing motivation.
Mahmood Hasanzade; Seyed Hamid Khodadad Hosseini; Asghar Moshabbaki Esfahani; Parviz Ahmadi
Volume 23, Issue 4 , December 2019, , Pages 173-196
Abstract
Abstract: In a year named as "Supporting Iranian Goods", more attention has to be paid to the tendency of preferring domestic products. The present study, for the recognition of different groups of consumers in terms of the preference for domestic products, has offered a new scale in order ...
Read More
Abstract: In a year named as "Supporting Iranian Goods", more attention has to be paid to the tendency of preferring domestic products. The present study, for the recognition of different groups of consumers in terms of the preference for domestic products, has offered a new scale in order to identify not only one category, but different categories of consumers. In this mixed method research, firstly a new scale has been developed by academic experts’ selection among the items designed to identify three groups of ethnocentric, cosmopolitan, and xenocentric consumers and by experts’ reformation for new purpose. Then, the new scale has been tested in the context of Iran’s automotive industry. Based on a cluster analysis, 558 analyzable questionnaires were first grouped into two categories, namely, prone to foreign car preference and prone to domestic car preference. The weaknesses of such classification were minimized by classifying customers into five categories. Based on our finding, no cluster characterizing ethnocentric consumers was formed. A cluster identified as the fans of domestic but dissatisfied with the products of an industry, which in previous research and in the division of customers into two categories, was the source of the theory's contradiction with the market reality. Besides offering proposals tailored to each category in line with "supporting Iranian goods", constant pursuit of cluster changes in various industries is suggested.
Ebrahim Zarepour Nasirabadi; Seyed Hamid Khodadad Hosseini; Fereshteh Mansouri Moayyed
Volume 23, Issue 3 , October 2019, , Pages 188-208
Abstract
This study aims to evaluate the effect of gender identity on loyalty emphasizing on personal identity, consumption patterns, and Purchase decision making styles. This study is considered an applied research, and according to the method of gathering data is considered to be descriptive-survey research. ...
Read More
This study aims to evaluate the effect of gender identity on loyalty emphasizing on personal identity, consumption patterns, and Purchase decision making styles. This study is considered an applied research, and according to the method of gathering data is considered to be descriptive-survey research. The data of this research was gathered from a sample of 492 participants who were users of home appliances in city of Tehran through simple cluster sampling method. Questionnaires were used as data gathering tool. The data were analyzed by structural equation modeling via Lisrel software. The findings indicate that gender identity affects brand loyalty, personal identity, purchase decision making styles, and consumption patterns. Also, loyalty is affected by personal identity, purchase decision making styles, and consumption patterns. Finally, personal identity and consumption patterns affect purchase decision making styles.
Seyyed hamid Khodadad hosseini; Mehr ali Hemati neghad; Rahman masoumi
Volume 23, Issue 1 , April 2019, , Pages 1-24
Abstract
Diagnosis mistakes in selecting a original brand with a counterfeit and imitation brand can affect consumer financial losses and affect consumer loyalty. However, This study aimed to investigate the role of copycat strategy on the perceived similarity with moderator consumer mindset and brand loyalty ...
Read More
Diagnosis mistakes in selecting a original brand with a counterfeit and imitation brand can affect consumer financial losses and affect consumer loyalty. However, This study aimed to investigate the role of copycat strategy on the perceived similarity with moderator consumer mindset and brand loyalty was performed. And the goal is to increase consumer awareness of original brand and imitation brand. The study population includes buyers of Clear shampoo in pharmacies and Moghaneh Doogh(yogurt drink) in Parsaabad Moghan stores. Because of the Unlimited community is used Cochran, and the sample number is 384. For data analysis used software SPSS 22 and Smart PLS. And using with Partial Least Squares, Relations of variables and model Been investigated. Results show that in hypotheses the observed correlation is significant. In the first main hypothesis, copycat strategy have positive impact on perceived similarity. In the second main hypothesis, consumer mindset moderate Relation between copycat strategy and perceived similarity. In the third main hypothesis, brand loyalty,moderate relation between copycat strategies and perceived similarity.