Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Identification and conceptualization of strategic decision-making drivers of digital transformation in Iranian apparel retail organizations

Shokooh Sadat Alizadeh Moghadam; Asadollah Kordnaeij; Seyyed hamid Khodadad hosseini; Ayoub Mohamadian

Volume 27, Issue 4 , January 2024, , Pages 59-88

  Digital transformation is rapidly changing apparel retail organizations. The high speed of new knowledge and the uncertainty of the fashion world do not allow organizations to make strategic plans, and force them to make strategic decisions in this field. Identifying and conceptualizing the drivers of ...  Read More

Exploring the strategic robustness of businesses active in Iran's smart agriculture sector

sepehr jafarpour; hamid Khodadad hosseini; Asadollah Kordnaeij

Volume 27, Issue 1 , March 2023, , Pages 92-116

  The purpose of this article is to analyze the robustness strategies for businesses that intend to have a successful performance in the future of Iran's smart agriculture sector. For this purpose, using an integrated foresight method based on scenario development, alternative futures for Iran's agriculture ...  Read More

Explaining the critical success factors in the supply chain of Iran's top pharmaceutical distribution companies using a combined method

Elahe Shahabi; Asadolah Kordnaeij; Seyed Hamid Khodadad Hosseini

Volume 25, Issue 4 , January 2022, , Pages 159-180

  In today's turbulent economic environment, companies are struggling to find ways to achieve sustainable competitive advantage. One of these methods is supply chain management to reduce costs and improve performance to create a competitive advantage and business success. The purpose of this study is on ...  Read More

Systematic Literature Review: Comparative Comparison of Shopping Motivation Studies

Fereshteh Khalili Palandi; Asadolah kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

Volume 25, Issue 1 , April 2021, , Pages 117-135

  Shopping in the general sense is ambiguous, it is both work, leisure and entertainment and it is an activity that oscillates between private life and privacy with social dimensions and in the tension between rationality and lust and a pleasant social form with necessary and obligatory activity. The aim ...  Read More

Presenting a Scale for Customer Clustering in Domestic Product Preference; a Case Study in Automotive Industry

Mahmood Hasanzade; Seyed Hamid Khodadad Hosseini; Asghar Moshabbaki Esfahani; Parviz Ahmadi

Volume 23, Issue 4 , December 2019, , Pages 173-196

  Abstract: In a year named as "Supporting Iranian Goods", more attention has to be paid to the tendency of preferring domestic products. The present study, for the recognition of different groups of consumers in terms of the preference for domestic products, has offered a new scale in order ...  Read More

The Effect of Gender Identity on brand Loyalty Emphasizing on Personal Identity, Consumption Patterns, and Purchase Decision Making Styles

Ebrahim Zarepour Nasirabadi; Seyed Hamid Khodadad Hosseini; Fereshteh Mansouri Moayyed

Volume 23, Issue 3 , October 2019, , Pages 188-208

  This study aims to evaluate the effect of gender identity on loyalty emphasizing on personal identity, consumption patterns, and Purchase decision making styles. This study is considered an applied research, and according to the method of gathering data is considered to be descriptive-survey research. ...  Read More

The effect of copycat on perceived similarity with moderating of consumer mindset and brand loyalty

Seyyed hamid Khodadad hosseini; Mehr ali Hemati neghad; Rahman masoumi

Volume 23, Issue 1 , April 2019, , Pages 1-24

  Diagnosis mistakes in selecting a original brand with a counterfeit and imitation brand can affect consumer financial losses and affect consumer loyalty. However, This study aimed to investigate the role of copycat strategy on the perceived similarity with moderator consumer mindset and brand loyalty ...  Read More