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Designing a Brand Performance Model for Banking Services Market Based on Customer-Based Brand Equity

Seyed Reza Jalali; Ali Kazemi; Azarnoosh Ansari

Volume 22, Issue 3 , December 2018, , Pages 104-132

Abstract
  In this study, based on theoretical and quantitative researches, a conceptual model was presented for explaining different dimensions of research variables, such as designing brand performance model for banking service market of Iran based on customer – based brand equity. First, after reviewing ...  Read More