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Identifying and Morphological Analysis of Critical Aspects of New Product Development in Automotive Industries

medi shole; Meisam Shahbazi

Volume 22, Issue 2 , September 2018, , Pages 153-177

Abstract
  New product development is a modern approach to deal with environmental changes where an introduction to enter the competitive atmosphere is a challenging condition. By realizing the critical aspects of success of the new product and selecting a compatible model of variables in these aspects, companies ...  Read More