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Investigating Brand's Social Power Base Effects on Purchase Behavior: Mediating Role of Consumer's Product Cognitive Engagement Level

abdollah saedi

Volume 21, Issue 3 , December 2017, , Pages 217-241

Abstract
  Increasing expansion of competition among commercial companies and variations relate to increase or decrease in the market share, brings a scientific look at all marketing functions forward. One of the most important marketing activities is attention to why and how customers' behaviors are created. The ...  Read More