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Identifying the customer behavior model in life insurance Sector using data mining

sajjad shokohyar; ali rezaeian; amir boroufar

Volume 20, Issue 4 , January 2017, , Pages 65-94

Abstract
  Interaction of companies with customers in the form of customer relationship management has changed significantly. Identifying characteristics of different customers and allocating resources to them according to their value to the firm has become one of the main concerns in customer relationship management. ...  Read More