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Volume 20 (2016)
Volume 19 (2015)
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Investigating the Role of Brand Personality in Forming Brand Equity: Case of Hamrah-e- Avval Telecommunication Oprator

Hashem Aghazade; Hossein Amini Kesbi; Emad Jafari

Volume 20, Issue 2 , June 2016, , Pages 1-20

Abstract
  Since brand equity is very helpful in developing business strategies and in long term leads to profitability of organizations, it is very crucial to recognize the impact of brand personality on brand equity from customers perspective. But due to lack of evidence related to the impact of brand personality ...  Read More