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Customer Lifetime Value (CLV) Analysis for Customer Segmentation and Profitability Management: A Case Study of an Iranian Bank

Adel Azar; Seyed Hamid Khodadad Hosseini; Mohammad Safari Kahreh

Volume 18, Issue 4 , January 2015, , Pages 87-110

Abstract
  The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Nowadays, most of corporations and firms in the world, including manufacturers and servicers, increasingly gain their incomes and profits through constructing and maintaining long-term relationships ...  Read More