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Website Structure Evaluation, Using Online Visitors' Behavior Modeling: a Case Study

Babak Sohrabi; Babak Abedin

Volume 11, Issue 20 , December 2007, , Pages 115-140

Abstract
  In recent decades, organizations have increasingly focused on developing ICTs and introducing new e-services to their customers, so they have largely invested in web development and promotional activities.Therefore, it is essential for them to evaluate their websites and identify how well they are structured.and ...  Read More