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The Application of Little Life-cycle Matrix in Determining Appropriate Strategies for Selected Products of a Home Appliances firm

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Volume 13, Issue 4 , September 2010, , Pages 249-280

Abstract
  Strategic planning, whereby managers establish organization’s long-term direction, set specific performance objectives and develop strategies to achieve them in the light of relevant internal and external circumstances, is now generally recognized and widely accepted. The life-cycle concept has long ...  Read More