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Comparing the Tendency of Consumption of Domestic Products in Tehran with Other Countries and Examining its Effect on Products Evaluation and Preference

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Volume 13, Issue 4 , September 2010, , Pages 103-139

Abstract
  In spite of mach emphasize on consuming domestic products and encouraging the consumers for doing so, a methodological research that can measure the tendency of consumption of domestic products and be comparable with international researches, has not been done so far. In this paper, with introducing ...  Read More