Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Designing a Brand Performance Model for Banking Services Market Based on Customer-Based Brand Equity

Seyed Reza Jalali; Ali Kazemi; Azarnoosh Ansari

Volume 22, Issue 3 , December 2018, , Pages 104-132

Abstract
  In this study, based on theoretical and quantitative researches, a conceptual model was presented for explaining different dimensions of research variables, such as designing brand performance model for banking service market of Iran based on customer – based brand equity. First, after reviewing ...  Read More

Meta-Analysis of Mediating Role of Sample Attributes in Relationship between Marketing Activities and Organizational Performance

Bagher Asgarnezhad Nouri; Ali Sanayei; Saeed Fathi; Ali Kazemi

Volume 18, Issue 1 , May 2014, , Pages 151-169

Abstract
  Performance assessment is one of the activities, which has many advantages and can have a considerable effect on the performance of organizations. Inadequate accountability of senior managers of marketing in recent years has incurred a loss to the position of marketing unit. As a result, studying the ...  Read More