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Volume 5 (2001)
Author = -, -
Number of Articles: 2
Conceptualizing the Model for Realization of Sustainable Marketing in I.R. Iran's Automotive Industry
Volume 18, Issue 1 , May 2014, , Pages 25-53
Abstract
This paper seeks to describe an integrated management systems approach for the integration of corporate sustainability into other marketing models in I.R. Iran's Automotive industry. At the first step, an extensive review of the published literature was conducted and an original framework for structuring ... Read More-
Volume 6, Issue 3 , August 2002