Mehdi Haghighi Kaffash; Mohammad reza esmaili; Mohammad reza taghva; mahmmod mohamadian
Volume 21, Issue 2 , September 2017, , Pages 27-46
Abstract
Nowadays the effect of cultural industries on GDP, economic growth, social welfare and development of international exchanges is very significant. Therefore cultural activities are to become one of the most fundamental principles of the world economic system.
Accordingly, due to the richness and wealth ...
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Nowadays the effect of cultural industries on GDP, economic growth, social welfare and development of international exchanges is very significant. Therefore cultural activities are to become one of the most fundamental principles of the world economic system.
Accordingly, due to the richness and wealth of Iran in terms of cultural products, it is necessary to look at this matter in a different manner and to identify factors which affect the demand for this type of product in order to systematically improving structure of supply and the economy of culture.
This study aimed to carry out the composition and classification of factors which affect the demand for products of Iranian culture in domestic market. A qualitative study based on grounded theory, using interviews of 30 artists, scholars and cultural activists with snowball sampling method were conducted. Data analysis were done according to the developed grounded process model. Then, 182 concepts in 4 aspects of: "Stimulating the demand", "creating the demand", "supplying of the demand" and "repeating the demand" were modeled. The reliability of coding was verified with retest reliabilty percentage of 1.52.
Mahmoud Mohammadian; Asadollah Khord Naeig; Hamid Khodadad Hosseini; Maysam Shafiee Roodposhti
Volume 18, Issue 1 , May 2014, , Pages 25-53
Abstract
This paper seeks to describe an integrated management systems approach for the integration of corporate sustainability into other marketing models in I.R. Iran's Automotive industry. At the first step, an extensive review of the published literature was conducted and an original framework for structuring ...
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This paper seeks to describe an integrated management systems approach for the integration of corporate sustainability into other marketing models in I.R. Iran's Automotive industry. At the first step, an extensive review of the published literature was conducted and an original framework for structuring the integration of corporate sustainability with other marketing models was determined. Then the framework was developed by experts with qualitative methodologies such as deep interview and open questionnaire. Finally, the research conceptual model was revised and completed by focus groups. The results showed that Internal Marketing, Integrated Cultural Marketing, Social Marketing, Innovated Marketing, Lean Marketing, Strategic Marketing, Green Marketing, Ethical Marketing and Humanity Marketing are effective in realization of sustainable marketing in I.R. Iran's Automotive industry. Finally, after discussion, some research and practical suggestions are presented.
