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Customer's Path to Satisfaction at Commercial Banks

Parviz Ahmadi; Yasanallah Pourashraf

Volume 11, Issue 3 , October 2007, , Pages 29-58

Abstract
  Customer statisfaction has received considerable attention in the marketing litrature and practice in the recent years. It affects several desirable outcomes like customer loyalty, word of mouth, promotion and purchase. Since such an increasing attention is given to customer satisfaction as a corporate ...  Read More