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Provide an econometric model to plan the profits of automaker companies through customer satisfaction management, after sales services (Case study: Logan Pars Khodro)

mahnaz ebrahimi sadrabadi; Mir Mahdi Seyedesfahani; ali mohammad kimiagari

Volume 22, Issue 3 , December 2018, , Pages 49-74

Abstract
  Planning companies’ profits through customer satisfaction management has 4 main steps of recognizing constitutive components of customer satisfaction, integration of components and measuring overall customer satisfaction, reviewing how overall customer satisfaction impacts level of performance ...  Read More