Management Research in Iran

Abstract Objective: The purpose of the present research is to study the relationship ‎between the alignment of different typologies of strategies for organizational ‎change strategies (structure, technology, culture, human resources and goals) ‎with improving the performance .‎ Methodology: The sampling of the present study was done on foreign airlines, ‎which are operating in Iran and the total population way under examination as the ‎subjects of the research. This study was done through both qualitative and ‎quantitative methods. The qualitative method included the grounded theory and ‎the data collection for this research was made by observation, interview and ‎Literature review. The applied quantitative method was a correlational field study. ‎The instrumentation was made through three researcher-made questionnaires. ‎ Results: Applying of the qualitative and quantitative methods approved that the ‎more the performance of the airlines improves, the more the typologies of strategic ‎reference points and strategic change variables will increase. Meanwhile, the more ‎the alignment among the typologies of organizational change strategies increases, ‎the more will be their performance (efficiency and effectiveness).‎ Conclusion: The results gained in both qualitative and quantitative methods are ‎in harmony with each other and it can be declared that making alignment ‎between the typologies of organizational change strategies (structure, ‎technology, culture, human resources and goals) can improve the performance.‎

Abstract Time and uncertainty play a crucial role in the strategic planning process [1]. Many industries have collapsed or been knocked out of the competition due to unforeseen able changes in the environment and their forecast about the future failed. Organizations are faced with unpredictable changes in new technologies, products and market places and their planned strategies are not able to respond to such a dynamic and changeable environment. These sorts of pressures are increasing in future because of the rapid developments of technology, economics and community. Needless to say, the future is not predictable but it is noteworthy that organizations can prepare themselves to face such changes and this readiness results in competitive advantages. The more the uncertainties, the more considerable the competitive advantages of organizations devised robust and stable strategies against uncertainty will be. This paper aims at introducing a method that enables organizations to draw up robust strategies in uncertain situations and leads to formulation of strategies to immunize them against environment changes. The method put forth in this paper has combined 'scenario planning method' and 'fuzzy inference system' with traditional strategic planning by adopting a novel and creative approach. Using the values of uncertain factors in the external environment, this method designs some probable forthcoming scenarios of the organization and then based on fuzzy information defined by experts for fuzzy inference systems, defines a robust strategy to deal with the designed scenarios. This method assists a manager and an organizational strategic planner in their evaluations of future environment and provides them with deep understanding of their planned strategies to keep their competitive advantages in the unstable and unsettled future.