Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Internal Branding and Brand Performance: The Moderator Role of Workplace Competitive Climate and Job Satisfaction

Masoud Asnaashari; Shahriar Azizi

Volume 17, Issue 3 , September 2013, , Pages 151-165

Abstract
  This study seeks investigation of the impact of factors effect on the brand performance based on internal branding approach in TAT bank. A conceptual model consist of 9 hypotheses were designed and tested in this research. 239 employees of TAT bank by clustering method were selected. Data gathered via ...  Read More

Evaluation of the Effect of Brand Personality on the Costumer’s Attitudinal and Behavioral Loyalty: The Case of HYPERSTAR Brand

Shahriar Azizi; Reza Ghanbarzadeh miyandehi; Sina Fakharmanesh

Volume 16, Issue 4 , January 2013, , Pages 105-124

Abstract
  The most important factor in brand development and maintenance is creating loyalty in costumer’s views, attitudes and behaviors. In recent years making use of human metaphor and giving personality to the brand in various studies have been used. For this reason in this study, Hyperstar brand as ...  Read More