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A Model to Determine Customer Lifetime Value ‎‎(CLV) in Banking Industry‎

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Volume 15, Issue 1 , February 2011, , Pages 224-239

Abstract
  Financial Service Providers (FSPs) like other organizations can use ‎Customer Lifetime Value (CLV) as an instrument to achieve their targets in ‎Customer Relationship Management (CRM). Although various studies have ‎been done about this concept, CLV case studies are scarce in banking ‎industry. ...  Read More